Instagram is a popular social media app and a valuable business marketing tool. Every month, almost one billion people use Instagram. In just over 10 years, Instagram has gone from a photo-sharing app to a hub of business activity.
Instagram includes many valuable features like Instagram Live Video, Instagram TV – IGTV, Geo-Tagged Content, Instagram Hashtags, Instagram Stories, Image & Video Editing, Instagram Ads, Instagram Analytics, etc.
In this article, I explain how you can make use of the Instagram app for your business.
Table of Content
How to use Instagram for business
It is simple to use Instagram. You need to decide whether you want to create a private profile or a company profile. There are almost 400 million users on Instagram, and the platform sees 80 million new posts every single day.
Instagram is a great marketing tool that provides you with the insights you need to succeed on the platform.
The basic advantage of creating a company profile is that you get access to tools that are not available with a private profile. You can see which days your followers are most active in this section.
It gives you the ability to have pre-written answers to comments and a review of who is following you. In this article, we will learn the features of Instagram and its benefits.
Through The Eyes of Company Profile
It is essential to create the structure of your strategies along with their objectives before creating an account. Without a goal, it is difficult to understand the growth of the company profile created to promote your brand.
You need to be aware of the consistent message that you are going to offer to your target audience. Instagram gives you ways to show off your brand and make sure customers know about it. The customer would come to know about the goods and services that you offer.
Customers would be more likely to trust you if you showed them reviews of your product. It is a compelling marketing strategy to apply, along with focusing on the target audience who is interested in your goods and services.
Another way to attract customers is by sharing videos and images of customers who have used your product. This would convince hesitant potential customers.
Through Instagram’s business profile, you can also bring people to your website by sharing news, products, success stories, and videos that are of high quality. The most important thing is to be consistent with your Instagram posts to get the word out.
Publication schedule on Instagram
You are now aware of your goals to be achieved. Now it’s time to design a publishing plan. The timing of publishing plays an essential role in bringing traffic to your website through Instagram’s company profile.
You could tell how well your post did in the first hour by looking at the algorithms and data you got from Instagram. There must be the establishment of your fan base.
Now you need to analyze the status of your followers to see when they will get active. The time can differ, especially on Mondays and Thursdays.
In the beginning, it might be hard to understand data from different days and time periods. Once you get to understand it, you can create the structure of your publishing plan accurately.
Stories
Stories help engage the user and can lead to an increase in the number of followers. Engaging content, along with polls, quizzes, and the “slide bar,” create an impressive impact. Avoid using too much text. Instead, you can attach a link. You can also add hidden hashtags that will have the same effect without being too obvious.
Highlight
Catchy highlights are essential because stories can disappear after 24 hours. But a highlight would exist. Design and generate a separate highlight for the followers so that they will remember. Along with that, the cover photos of your highlights should fit.
Competitions
You can attract new followers through competition. Adding “comments” and “tag friends’, to your post helps in gaining more followers. If you don’t want to lose followers again, you should keep posting good content after the competition.
Tags and customer photos
Competition can also increase by encouraging the customer to tag you in photos where they use your products. You can “re-post” these to increase trust and the ratio of potential customers. This leads to enhanced visibility, along with more posts about your brand.
Conclusion
Instagram is a great tool that small businesses can use to improve their presence on the network. With a business profile on Instagram, your business can grow and get more attention, thanks to the above benefits.
Using Stories and Highlights regularly and other helpful tips will help you connect with your customers. But consistency is the key to success.
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