Black Friday solutions for the store owners
Magento 2 is a popular e-commerce platform for online stores. It consists of lots of important features that can help your Black Friday success. It includes everything from inventory management to customer service chatbots.
If you are a store owner then you can completely relate to the pressure to get your store ready for Black Friday, and therefore, it is an important sales day. According to a survey, there were around 28 million clicks per hour on UK online stores during Black Friday in 2016.
In today’s situation, which is a pandemic era, no doubt how important Black Friday is for all online store owners presently. Based on research, growth in eCommerce reached $9.12 billion in 2022, which marked a new record on 25th November last year. Various payment methods, Buy now, pay later (BNPL), and various other factors played an imperative role in this regard.
The reason behind this rapid growth is that the eCommerce industry is least affected by the global pandemic. In this article, we will discuss the effective online store solutions that can make Black Friday successful for you with Magento 2.
Table of Content
Tips To Make Your Magento 2 Online Store Successful With Black Week
- Analyze your eCommerce Speed
- Make sure you have a mobile-friendly site
- A well-functioning box
- Start drawing attention early
- Use Paid Advertising – Google Ads
- Boost Black Friday Sales Through Social Media
- Analyze performance
- Server update
- Check for expiring passwords or expired sessions
- Update your SSL certificate
The emergence of Black Friday was in the United States and traditionally held after the Thanksgiving celebration, pre-Christmas shopping, and probably around the middle of the 20th century.
During this time people get attractive discounts all over America. Lately, this tradition has been followed by retailers all over the world.
Black Friday is a symbol of the US gold market crash of 1869. This year the price of gold impacted the U. S economy badly.
Tips To Make Your Magento 2 Online Store Successful With Black Week
We want to help you make sure your Magento 2 website is ready for Black Friday traffic by providing you with effective tips to do before Black Friday sales.
Analyze your eCommerce Speed
Your website can experience high traffic on Black Friday. It is essential to analyze the speed of your website. Slow speed directly impacts conversion rates and customer satisfaction. You need to run the Google PageSpeed Insight audit for your Magento 2 online store.
Make sure you have a mobile-friendly site
You need to ensure that your Magento 2 online store is responsive to smaller screens. Customers can see and scroll products that are on sale in the mobile app version of your store, and it’s fast loading.
The reason for this majority of traffic will come from mobile devices. Shopping through mobile is easier and requires less commitment.
A well-functioning box
Offering the customer various payment solutions helps in easy check-out. This leads to a better customer experience and makes customers less irritated. A varied selection of payment solutions, a good UX design, and an easy checkout process improve conversion.
Start drawing attention early
It is essential to promote your Black Friday sales and discounts 1 or 2 weeks before. People start making a list of shopping before Thanksgiving. Therefore, start sharing information about your discounts, and sales beforehand.
Use Paid Advertising - Google Ads
In the year 2019, most of the purchase was done based on paid Ads, as well as social media. Social media like Facebook, Instagram, and Google paid ads are great tools to attract attention.
Boost Black Friday Sales Through Social Media
Social media helps in enhancing our visibility, and sharing information about our brand with upcoming events, and discounts. Today, where everything is digital, it is essential to talk about the features and benefits of your product on social media. It leads to the enhancement of awareness and its availability.
Analyze performance
You need to analyze the performance of your Magento 2 website in the last two months. This will help you to improve on your drawbacks. It is essential to perform at your best during traffic spikes.
Server update
If you want to invest in server space then it is a good idea. Providing server space is a tool to get ahead for upcoming busy times. It leads to handling all that extra business without downtime. Ultimately growth in your business.
Check for expiring passwords or expired sessions
Before Black Friday, it is necessary to review the membership, and if it is expired then renew it, and also check your password status.
Update your SSL certificate
Before Black Friday sales update your SSL certificate. This leads to keeping sensitive information from being intercepted by people who may try to hack your site during rush times, or high traffic hours.
Solutions for Black Friday Promotions
Here are the solutions mentioned below to make your Magento 2 online store successful during Black Friday.
The Google One Tap Login extension
Smart extension offers an optimal user experience. MageComp is behind the Google One Tap Login extension, which is adapted for Magento. No need to fill out the form. Just a single click. Simple solutions help in easy shopping and lead to a better customer experience.
SMB solution - all-in-one
Build your online store in just 15 days with the assistance of an SMB solution. It enhances the visibility of your business. You can get a safe and well-functioning solution with several interactive and smart Magento themes for your online store.
Gift Wrapper - an extension for Magento 2
Gift Wrapper extension offers customers to shop for products as a gift. It also provides the option of wrapping and evocative postcards. This extension includes features like
- Managing packaging and cards
- Provision of postcards and packaging assistance for all products.
- Packing of products separately
- Possibility to choose cards and wrapping paper on the product page or at checkout
- Variable or fixed prices on wrapping paper and cards
The PayTrace extension
The PayTrace extension helps in automatic payment while the customer is at checkout. Magento 2 can also have an advantage of this extension. This extension helps in a better customer experience and enhances the conversion rate.
OneStep Checkout
When customers leave your shopping cart without actually buying anything appears to be confusing and tiring. Usually, in this case, the shopping cart is abandoned. The reason behind this is complicated and lengthy payment methods, and check-out.
With the assistance of OneStep Checkout, customers can pay in one single step, which saves a lot of time, without leaving the customers irritated.
GoMage Light Checkout
GoMage LightCheckout is also helpful for easy check-out. Customer satisfaction matters the most with a user-friendly check-out that makes the customer return.
Do you need help?
You can also succeed with Black Week sales if you follow the above-mentioned tips. Edien.com can help you prepare the online store for large indentations.
Black Friday is a shopping day most players in eCommerce take seriously, especially after the pandemic, with the huge growth of online buyers in 2022. We make sure that the online store is user-friendly and attractive to potential customers.
If you need any professional assistance with WooCommerce services, UX design, implementation, integration, and development, you can contact us.
