The future of online shopping and its trends
COVID-19 and post-COVID have been exciting years for businesses across the globe. Global companies have faced many new challenges in these two years, and have seen rapid growth in the e-commerce market.
The unexpected change in e-commerce, with a change in the behavioral pattern of shopping of consumers, is completely unpredictable.
Technology is now considered to be the backbone of e-commerce for better CX. New technologies have opened the way to new opportunities.
There have been several changes, and development has taken place from artificial intelligence or voice search commands; technology has marked its flags everywhere.
In this article, we will take a closer look at the future of e-commerce and its trends.
Table of Content
Chatbot with artificial intelligence makes its entrance
Chatbot with Artificial Intelligence facilitates making more informed purchases. Chatbot provides a better customer experience CX, and therefore you could say chatbot is a replacement for people, which is expensive.
Chatbot helps in additional sales with its conversational chat experience. The improved version of this chatbot is because of Artificial Intelligence. Otherwise, the old chatbots had a pretty bad reputation.
Headless online shopping is taking off completely
Headless shopping refers to the separate functioning of the backend and front end. Head refers to the front end, and when they start functioning separately it is known as Headless shopping.
API acts as a connection between the front-end, and back-end. Headless shopping helps in customer-facing work, and you can act independently, without depending on back-end work, and vice versa.
The great advantage of headless shopping is that the developer can use any coding language whatever they want. The true combination of headless, and omnichannel provides a better customer experience with conversions.
Virtual rehearsal rooms and AR customization for furniture and more
Virtual rehearsal rooms or fitting rooms are advanced technology that helps you in trying different clothes of different sizes without physically touching the item itself. Example IKEA, ELSE Corp, etc.
This technology came into the picture after COVID-19 as there was a 43.5% decline in the clothing sector during the global pandemic. It is COVID-19 that has accelerated the growth of the e-commerce sector.
Augmented reality (AR), or artificial intelligence (AI) technology, places clothes, beauty products, etc. over live imaging of the customer that provides an idea of what suits the customer.
It is estimated that the growth of virtual fitting rooms would grow to $6.5 million by 2025.
This technology is not only limited to clothes, and beauty products, but you can also apply it while buying furniture. The IKEA Place app, with the help of augmented reality, allows consumers to see furnishings in their own homes.
Impulse purchases are increasing in popularity
It is essential, to note that the consumer has a short attention span, and at the same time shopping experience for most of us is fun, and impulse purchasing is done by this category of consumers.
Once you start enjoying shopping, you will do it again, and again. It is estimated that 93% of consumers like free shipping over other benefits like discounts.
A mobile-friendly website, design of your website, etc are other factors that lead to impulse purchasing by the consumer.
Voice Assistant
If you are an e-commerce business owner, voice assistants or voice search is something you cannot afford to lose out on. Virtual assistants such as Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby, Google Assistant, and Microsoft’s Cortana are examples of voice assistants.
Almost 72% of people use this feature in their everyday life. It is also estimated that growth in this sector would reach more than $80 billion per year by 2023.
In the future, this technology would apply to marketing, customer service, and the purchasing process. Thus, voice assistants have a pivotal role in the growth of e-commerce.
Robotics throughout the product delivery
The digitization and automation of industry have been accelerated because of the global pandemic.
Even after two years, people are using robots in those sectors who were not familiar with this concept earlier. The use of robots has increased the productivity of many e-commerce businesses.
The future of e-commerce also includes packing robots into drones. In warehouses, most of the packing of goods is now performed by robots.
The future of e-commerce leads to self-propelled trucks and drones that will deliver these packages to the people.
The Takeaway
2023 is the year of the game-changing growth of e-commerce. The growth of e-commerce trends in the future cannot be predictable.
With new technology, there are new opportunities. E-commerce is changing continuously to provide a better customer experience based on their needs.
These trends have made the customer experience seamless and more enjoyable. Many exciting technologies are yet to come. So, get started with e-commerce soon.
If you need any professional assistance with WooCommerce services, UX design, implementation, integration, and development, you can contact us.