What is the HubSpot WordPress plugin in 2022?
In 2022, the HubSpot WordPress plugin is a great platform with many features that can be used together. This makes it a powerful way to grow your business.
It is a tool that can help with marketing, sales, and customer service to get results that matter. The most important part of HubSpot is that everything can be managed and stored in one place, so you do not need to jump from tool to tool.
HubSpot is an all-in-one WordPress plugin. The plugin helps in controlling and managing the contacts (CRM) of every single customer, visitors with live chat and chatbots, the addition of beautiful forms to pages, making engaging email marketing campaigns, and so on.
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WordPress vs. HubSpot in 2022
The website industry is witnessing a change in how content is managed online. With the launch of the content management system, the process is being made easier with a beautiful, functional website that requires even zero knowledge of coding.
Millions of people are using WordPress for their blogs and website builders. It also supports eCommerce websites by using WooCommerce, running an online business, and building brand awareness and customer loyalty.
Every day, 500-plus websites are created with the assistance of WordPress. It is estimated that 455 million websites will use WordPress in 2022.
Today, WordPress is like an all-in-one. It has a lot of different functions and is a key part of content management systems (CMS).
It is dependent on a third party to optimize your website. Most importantly, it is easy to use as compared to HubSpot, which is overloaded with built-in marketing tools.
But WordPress gives less access to data like pages, posts, comments, navigation menus, and custom fields.
The last thing that every small or big business wants for itself is to fall behind. Technology has been evolving day by day. One such example of this technology is HubSpot, which acts as a cloud-based content management system.
In terms of HubSpot, you do not need any technical knowledge of HubSpot Markup Language (HubL), whereas, in WordPress, you need to have a beginner’s knowledge of HTML and CSS.
HubSpot is known for connecting multiple streams. So, it can handle all services, sales, marketing, and content management systems (CMS) in one place.
HubSpot gives more access to data like Landing page data- submissions of forms, data based on keywords, page performance data, published blogs, data of social media messages, website data like page HTML, manager files, sitemaps, etc
Benefits of using HubSpot WordPress Plugin in 2022
Here are some of the benefits of using the HubSpot WordPress plugin in 2022, which is a great tool for inbound marketing.
Manage Lists and Contacts
HubSpot CMS seamlessly integrates with HubSpot CRM and helps provide a 360-degree supportive environment to grow and scale your business.
With this integration, your contacts, emails, etc. get synced to a simple database. This allows you to perform an analysis of your leads, segment your audience, and manage your contacts and existing customers in one place.
Email Marketing
The HubSpot WordPress plugin allows you to create emails and newsletters. They also provide you with free templates for creating, and then they are sent to your contacts that are stored in your database. They provide you with at least 20 pre-designed email templates.
Popups, and forms
With the application of a drag-and-drop builder, you can create popups and forms for collecting data about your customers. It also allows using existing popups and forms by integrating HubSpot with WordPress. They quickly get published on your website.
Built-In Analytics
The analytic tools present you with an overview of marketing activities, and therefore they are crucial for marketing and sales departments.
It helps you to analyze which pages and sources of traffic, including live chat, popups, email marketing, forms, etc., have helped you with conversions and work on your weak points for further improvement.
Live Chat & Chatbots
One of the main goals of every business is to achieve 100% customer satisfaction by solving their queries. This can be achieved with the help of live chat and chatbots.
It helps a lot of businesses because it makes real-time customer service quick and easy. They not only help improve sales but guarantee 24-hour customer service.
How do I install the HubSpot WordPress plugin?
In order to install the HubSpot WordPress plugin, you need to follow these guidelines and have an account in WordPress associated with your wordpress.org installation.
You need to fulfill certain requirements, like having the wp_footer feature in your WordPress theme.
If you are using WordPress Premium, you can’t install the HubSpot WordPress plugin. You need to have a WordPress.com business plan type.
Along with that, you should be the administrator of your WordPress site to carry out the installation process.
- Here are some given guidelines to be followed.
- Log in to your WordPress account.
- Press on the tab “Plugins”, and then on “Add new”.
- Search for the HubSpot WordPress plugin.
- Install, and activate it.
- Log in to your HubSpot account from the sidebar menu.
- You can also take the help of a web service in case of facing issues.
Conclusion
You can conclude from this article that the HubSpot WordPress plugin is a great tool to engage and organize your visitors. It helps in bringing traffic to your website with the help of live chat, forms, pop-ups, etc.
Combining WordPress with HubSpot creates a powerful tool that scales your business with the application of its several useful features.
Need help with HubSpot?
If you want help integrating HubSpot into your company’s system, Edien.com can help you with this.
We have extensive experience with WooCommerce services, UX design, implementation, integration, and development services. Look forward to fast solutions that will help you achieve your business goals. Contact us today if you want more information!