How To Succeed At E-Commerce Sales In 2023?
The power of the internet is unlimited and powerful, and it is easily accessible to all. If you are thinking of launching your online store, then this is the right time for you.
The global pandemic has immensely enhanced the growth of e-commerce sales. People now buy everything online to stay safe at home, and post-covid people have become accustomed to doing their shopping online rather than going to stores on their own.
It is estimated that growth in e-commerce sales in the United States alone could reach $740 billion by 2023. There are several factors for empowering e-commerce sales including the presence of smartphones, transformative technology, online marketplace, social media platforms, etc.
The growth of e-commerce marketing is skyrocketing, and if you are someone who is looking for the best possible tips to enhance your e-commerce sales, we could help you with the 16 best tips for your e-commerce sales in 2023.
Table of Content
- Record high traffic to online stores
- Optimization of the online store
- Mobile-friendly online store for e-commerce sales in 2023
- Offers free shipping and returns
- Sell products in alternative channels
- Offers and discounts
- Express that the purchase is urgent
- AR shopping: Let the customer visualize the product
- Help the customer get started
- Know the target group
- Engaging Quality Content
- Social Media
- Email Marketing List
- Build A Niche Brand
- Make Yourself Global
- Do not rush to launch yourself
1. Record high traffic to online stores
The holiday season enhances the opportunities for increasing online sales. Both for online and offline stores, the holiday season has proven to be effective.
Online stores’ sales usually go up by 120% on Black Friday and Cyber Monday compared to other days. The global e-commerce market is expected to grow by $5.55 trillion by the year 2021.
Usually, before Christmas, e-commerce sales increase by 60%. But being in the global pandemic era, the number would be higher this time.
E-commerce marketing is growing and evolving. It’s important to be ready for the holidays ahead of time because sales and buying power goes up more than on other days.
2. Optimization of the online store
Everything would be for naught if your website did not perform well. Proper optimization of the online store is very essential to have a large influx of online customers.
The loading speed of your website matters a lot, as customers have a short attention span. Your website’s server must be able to handle all of the people who visit it.
Google Page Speed Optimizer is one of the helpful tools you can add to your website. It can help you make sure the code structure of your website is optimized in the right way.
Secondly, your image size and other files must be below that, which can help with fast loading.
You can also go for “cache warming” on the website, which can help in updating your website’s data and would ensure a better CX.
If your current server isn’t optimizing well, you can also move to a new one. Magento can be a great solution for fixing the problem.
3. Mobile-friendly online store for e-commerce sales in 2023
Customers are very busy on their own, and mobile and smartphones will play a vital role in enhancing e-commerce sales in 2023.
It is estimated that 79% of customers use their smartphones for online shopping. It is also estimated that smartphone retail eCommerce sales will increase by $432 billion this year.
Mobile is a one-click process with simple payment services that aids in efficient website purchasing. Therefore, it is essential to design your website to be mobile-friendly.
The reason for this is that mobile users are everywhere and are increasing day by day.
To make your online store ready for e-commerce sales, you need to create AMP (accelerated mobile pages) pages or develop your mobile app. PWA is also one of the smart technologies to help you with that.
So, a mobile-friendly website brings more traffic and does not lose your potential customers.
4. Offers free shipping and returns
Free shipping is a great strategy to enhance your e-commerce sales. It is estimated that in 2022, 90% of customers will prefer to go to stores that offer free shipping, and 24% of customers will spend more to qualify for free shipping.
This would lead to them adding more products to their cart. You can also install smart extensions for easy optimization on platforms like Magento.
5. Sell products in alternative channels
You can also sell your products through alternative channels like Amazon. You can create your page by integrating platforms like Magento 2 with Amazon.
This simple extension can help you export your products to other platforms like Facebook, eBay, Google Shopping, or similar.
You can work with a third-party logistics provider (3PL) to streamline your fulfillment process. This can double your e-commerce sales from your website and the products you sell on other platforms.
6. Offers and discounts
It is the mentality of the customer to purchase more if he or she sees discounts, offers, coupons, etc.
The unexpected cost is one of the major reasons for cart abandonment. So, because of the strategies like offers, and discounts, customers want to purchase the items that are left in the cart.
Offers and discounts also change the way the customer goes shopping, creating a boom for online stores and, finally, e-commerce sales.
7. Express that the purchase is urgent
Purchase in relation to sales is a customer-attracting technique. Weekend purchases make customers excited with lower prices for the product they wanted to purchase earlier but didn’t because of its high value.
This trick makes the customer want to buy something as soon as possible. This kind of sale includes items with limited editions, short-term offers on expensive goods, etc.
8. AR shopping: Let the customer visualize the product
The evolution of 3D modeling is becoming a powerful e-commerce tool that enhances e-commerce sales. AR refers to augmented reality, which facilitates visualizing how the product would look in your place. This technology is more applicable when you are shopping for furniture, clothes, etc.
It is forecast that the world of AR (Augmented Reality) is going to expand by more than $209 billion by 2023. AR is responsible for the change in the behavioral pattern of customers toward shopping.
9. Help the customer get started
Product recommendation is an excellent strategy for providing customers with the best reviews and prompt purchase of the product. Almost 42 percent of the customers appreciated that the product recommendation helped them make an easy purchase.
Voice search is a hand-free search where you search for your product without typing. It helps, especially for those who have lower vision, who can’t type, etc. Voice search is executed using NPL, i.e., natural language processing, to understand the keywords that you speak.
Almost 20% of users do shopping through voice search, and the voice search market is expected to reach more than $37 billion by 2024.
On the other hand, it is essential to understand that people like traditional methods like old-fashioned customer service with real employees, preferably via live chat.
10. Know the target group
One of the major mistakes that every online store makes is thinking that their product is for everyone. It is just like shooting without aiming.
If you want success in eCommerce sales in 2023, then you need to conduct in-depth research about your target audience. The influx of irrelevant traffic is not going to enhance your sales.
Knowing your target audience can help you generate the same revenue with fewer resources. Once you identify your target audience, you can market your product across different social media channels. For example, you can place your ads on Facebook or Instagram.
The only thing you need to remember about the price of the product is that it must match your target audience to increase your conversions.
11. Engaging Quality Content
It is essential to create high-quality, engaging content for customers. You must be aware that your content must answer your customer’s question.
High-quality content helps improve your SEO, and that could result in heavy traffic. Brainstorming is a great way to think about what your customers are thinking about your product and why they should buy from you.
Social media is a great way to drive heavy traffic to your website. It helps them by engaging and re-engaging them to purchase more with high-quality content.
Not advertising on social media platforms like Facebook, Instagram, etc. is a missed opportunity for online brands. As a result, it directly impacts your e-commerce sales.
13. Email Marketing List
It is also critical to build a strong customer email list. Email marketing lists help keep your customers aware of your brand’s activities as well as provide them with a better customer experience with your solutions. Email marketing lists help you indirectly contact your customers and convince them to make another purchase from your website.
14. Build A Niche Brand
To be successful at e-commerce sales, you need to work on building your brand. The customer’s mentality is to buy and buy more from the brand, even if they end up paying a high price for the product that they have chosen. The reason behind this is so that customers can see the purpose and goal of the brand.
15. Make Yourself Global
Making your brand available globally can also help improve your e-commerce sales. Targeting a global audience can also improve your traffic and conversions. You need to experience and launch yourself in the global market too.
16. Do not rush to launch yourself
Most brands make the mistake that they launch themselves without knowing their purpose, goal, and most importantly, their target audience. As a result, it leads to the influx of irrelevant traffic to your website without any conversions.
Final Words
Are you ready to succeed in e-commerce sales in 2023? The above-mentioned tips would help your brand enhance its e-commerce sales if they were carefully followed. The growing e-commerce market is unstoppable, and therefore, it is essential to follow these tips to be successful and evolve as a successful brand.
If you need any professional assistance with WooCommerce services, UX design, implementation, integration, or development, you can contact us.
12. Social Media