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BLAFRE- A Magic Wand For Your Children’s World!

BLAFRE, Norway’s premier IT solution in the SaaS industry, is a heartfelt homage to childhood, providing imaginative options that elevate every day into a fashion statement. Founded in 2005, BLAFRE draws its inspiration directly from children, collaborating with adept producers in Norway to bring their vision to life. Despite its modest team size, headquartered in Oslo or on Seløya, BLAFRE’s impact resonates far beyond its physical footprint.

Blafre

Service

UX/UI Design, Development,
E-commerce, Digital strategy

Client

Blafre.com

Date

February 2023

 

Strategy

The popularity of BLAFRE exists in their repertoire of manufacturing colorful, and exciting products for kids. The latest trends with a sense of novelty are incredibly popular among kids. They have a good eye for fashion, specially manufactured for all unforgettable moments, and occasions. Products based on different themes, and colors like metal, and plastic lunch boxes, figures like owls, rev, and tractors in different shades, steel bottles, thermoses, retro backpacks, rolling bags, school bags, the gym net, the gym bag, books with little rabbit together with Cappelen Damm, memory game, dinner plates, kitchen towels, small, and large cards for personal greetings, etc.

Goals

BLAFRE with its user-friendly interface, and high-quality images, makes it very convenient to deliver a seamless shopping experience to the customer. Other features, like product information in detail, and easy check-out make BLAFRE the best online shopping website for kids.

BLAFRE does not believe in overproducing, they manufacture high-quality, and durable material. They strongly believe that function, and duration is closely connected to sustainability.

Service

UX/UI Design, Development,
E-commerce, Digital strategy

Client

Blafre.com

Date

February 2023

Service

UX/UI Design, Development,
E-commerce, Digital strategy

Client

Blafre.com

Date

February 2023

Strategy

Delve into the intricate strategy executed by the Edien AS team as they tackled the Blafre case study, showcasing their prowess in the SaaS industry. Positioned as Norway’s premier IT solution provider, Edien AS orchestrated a multifaceted approach to address the unique challenges presented by Blafre. By leveraging comprehensive market analysis, tailored solutions, and seamless collaboration, Edien AS meticulously crafted a roadmap to success. Through the strategic implementation of cutting-edge technologies and a deep understanding of Blafre’s objectives, Edien AS not only met but exceeded expectations, demonstrating its commitment to delivering unparalleled results. This strategic triumph underscores the value of expertise and innovation in navigating complex SaaS landscapes and solidifies Edien AS’s position as a trusted partner in achieving digital transformation goals.

Goals

Explore the remarkable milestones attained by the Edien AS team as they conquered the Blafre case study, a testament to their expertise in the SaaS industry. Leveraging its position as Norway’s premier IT solution provider, Edien AS employed innovative strategies and cutting-edge technologies to address Blafre’s unique challenges. Through meticulous planning, collaborative efforts, and a deep understanding of Blafre’s requirements, Edien AS surpassed expectations, delivering tangible results and cementing its reputation as an industry leader. This success story underscores the invaluable impact of strategic partnerships and underscores Edien AS’s commitment to excellence in every endeavor.

The Challenge

A digital solution to satisfy customers’ needs.

BLAFRE was in need of a popular e-commerce platform like Magento, to enhance its sales and conversions. For generating revenue it is crucial to optimize your online store with popular platforms, and itself is missing, which leads to the addition of several challenges based on the parameters like

  • Magento Page builder-based homepage and some internal pages.
  • Need of migration from Magento 1 to Magento 2
  • Highlight the child’s product on the website effectively.
  • 24Seven office integration through the cloud-based ipas system
  • Multi website, B2C + B2B(Forhandler and Distributer)
  • Wholesalers form buy in bulk
  • Free shipping activation barometer implemented
  • Tailwind CSS is used as the technology and is the latest and rich in features.
  • Category Page 
  • Content management capabilities
  • Coupon & discount code tools
  • An easy-to-use checkout
  • SEO-friendly code and layout
  • Advanced eCommerce SEO capabilities
  • Reporting tools & custom report features
  • An integrated blog or articles section
  • An email marketing feature or integration
  • Multiple payment options
  • Less technology is used in the design

THE SOLUTION

Solutions to keep up with modern customer behavior.

BLAFRE with its successful migration from Magento 1 to Magento 2, has facilitated the rehabilitating of its online store with a positive outcome along with its successful optimization. Our digital experts at Edien AS with years of experience based on Magento 2 bolster the growth of sales and conversions of BLAFRE. As a result, BLAFRE is currently the most popular online store for kids in Norway.

The momentum achieved by BLAFRE is easily visible on its site with great UX, and a seamless shopping experience that helps in quick purchasing decisions.

If you need professional assistance with WooCommerce services, UX design, implementation, integration, and development, you can visit Edien.com as well as contact us for a chat.

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