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15 Most Common E-commerce Errors in 2023 | Fatal Errors | Edien.com

15 Most Common E-commerce or Fatal Errors of Online Store in 2023

The global pandemic of COVID-19 has increased the number of online shoppers. This is extremely difficult for online stores because even minor e-commerce errors can be detrimental to the operation of your e-commerce business.

If you are facing an e-commerce error, that can directly impact your customer journey and conversions. It is estimated that there will be 266.7 million digital buyers in 2022, and the number is going to increase in 2023.

As a result, your online store cannot afford to make any e-commerce or fatal errors in order to lose potential leads in 2023. The online store makes these common e-commerce mistakes without even realizing it. 

In this article, we will look at the most common fatal e-commerce error in 2023.

 

E-commerce/Fatal Error #1:The website is not mobile-friendly

On average, every person spends his time on his mobile for 5 hours per day. We are already aware that most of the customers that visit your online store come from mobile devices.

80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate. In this case, if your website is not mobile-friendly, you are losing 80% of your customers, which you could afford to do to generate revenue. 

Online stores need to understand the importance of responsive design. If your website is not designed for different screen sizes, it can lead to a bad customer experience.

E-commerce/Fatal Error #2: No understanding of the target audience

The success of an online store depends on knowing the target audience. If your store lacks this knowledge, then your business is not capable of running online. 

Your business must know age group, income, geographic location, product, sell based on the target audience preferences, etc.

Planning your sales strategy completely depends on the choices of your target audience. So, there is a need for comprehensive customer research to avoid e-commerce or fatal errors and make it more engaging for your customers by paying attention to their desires and pain points.

E-commerce/Fatal Error #3: Overusing of pop-ups

Customers who visit your website have a short attention span. Due to this very short time, it is very challenging to design an engaging website for the customer to find on your website page. When they visit your website and go through your content, if you have many pop-ups, then it could irritate your customer.

Pop-up ads are a good way to make extra money, so it is recommended that you have only a limited number of flashy pop-ups so that customers do not leave your website without receiving the information on it.

 

E-commerce/Fatal Error #4: Poor customer service

Customers who visit your online store have a lot of questions that they want answered quickly and easily. 

They want to know about shipping rates, how long delivery takes, what the return options are, requirements for overseas customers, lifetime warranty details, which product is most suitable, questions based on prices, etc. 

Not receiving answers to such questions can cause friction with potential customers or leads. As a result, having 24*7 customer service is critical to encouraging the customer’s purchasing decision.

E-commerce/Fatal Error #5: Always about SEO

SEO (search engine optimization) is always important to get the highest ranking for any online store. If you are not following SEO strategies to rank high, then this is one of the worst e-commerce errors that you are committing.

SEO is not only about the use of relevant keywords; it also provides the right and correct data about what to post, and publish. Avoid the use of duplicate content or plagiarism. Additionally, the post has to be 40% spun, along with not adding those links to pages that do not exist anymore.

Such strategies, along with many others, need to be followed to avoid negative impacts. It is essential to remember that you need to build trust with your content to get a high ranking.

E-commerce/Fatal Error #6: Absence of social proof

Reviews, feedback, testimonials, star ratings, verified reviewer badges, etc. all help in generating potential leads. It’s important to show both positive and negative feedback from customers on your actual website pages if you want potential leads to trust you.

At the same time, you need to apologize when you get bad feedback and try to get better, and fix your mistakes.

 

E-commerce/Fatal Error #7: Not focusing on high-quality, and engaging content

Content must be based on aspects of the target audience. It must be easy to read and informative for your target audience, along with the use of the right keywords.

The content must provide information about your brand, products, and services. Informative content that can be read in a short amount of time is a key part of attracting potential leads.

E-commerce/Fatal Error #8: Long and time-consuming registration process

Customers always prefer to have a fast and simple website. During the payment method, if you ask the customer to fulfill your registration process, they will finally give up, which can lead to an abandoned shopping cart and the customer never returning. Make it simple for customers to shop on your website rather than making it more difficult and complicated.

E-commerce/Fatal Error #9: Ineffective CTA

CTA refers to call-to-action, which is a technique to keep customers engaged and gain subscribers while they are visiting your website. A CTA button helps the customer take action on your homepage. 

Your website’s impressive website design alone cannot do anything for conversion if you do not have a CTA button. CTA buttons are a way to get connected to customers and attract them to your website frequently by mailing them about discounts, offers, etc.

E-commerce/Fatal Error #10: Choosing the wrong platform

Choosing the wrong platform for running your online store deeply impacts your customer journey. A product that is not displayed properly can impact the purchasing decision. Before committing to any CMS system, it is crucial to go through its features, as they can impact your business and revenue.

E-commerce/Fatal Error #11: Poor navigation

Navigation is essential for any online e-commerce company. Your goal is to make it easy for the customer to move from one page to another. 

You need to make it easier for the customer if they are looking for a specific product on your website through the search button. 

You can also apply filters for faster results. Linking your pages and buttons has to make it easy for the customer to go from one page to another.

E-commerce/Fatal Error #12: Lack of payment options

Shoppers prefer websites with multiple payment options. After adding products to their cart, they proceed to the payment page, only to discover that the website lacks multiple payment options, or that the options available are ones that customers will be unable to use, and they abandon the site, never to return.

E-commerce/Fatal Error #13: Lack of good company profile

The website needs to build a strong brand identity. A strong brand identity helps the brand spread its awareness and improve its visibility. The company needs to focus on various elements for creating its impressive identity by focusing on branding, logo, etc.

E-commerce/Fatal Error #14: Not providing service information

The website needs to provide its service information. Many e-commerce businesses make this fatal error by not providing service information like delivery, returns, shipping, and customer support. The customer should be more informed while he is moving forward with his transaction.

E-commerce/Fatal Error #15: Not doing any A/B Testing

It is essential to perform A/B testing for the successful running of your e-commerce store. A/B testing is a tool to understand customer preferences, and to learn what’s working and what’s not. It is an excellent methodology for improving the overall shopper experience.

The Bottom Line

To run a successful online store, you must avoid the 15 most common e-commerce or fatal errors. If you know about these 15 common mistakes, you’ll be in a good position to build your brand by making them better and fixing them. There may be other mistakes that you are making that I have not mentioned in our list. Let me know in the comment section about E-commerce/Fatal Error #16.

Need Assistance from Edien.com?

Edien.com can assist you by recommending all of the smart solutions to avoid e-commerce or fatal errors for your online store. We make certain that you avoid the 15 most common mistakes and have more satisfied customers.

If you need any other professional assistance with UX design, implementation, integration, or development services, then visit Edien.com.

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